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A good strategic plan translates into a business plan that ensures a business
overview of the company’s development in the years to come.
A business plan serves as a “road map” for implementation, monitoring and
follow-up of the process. |
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Components of business plan:
- A profile of the company.
- A technological survey – technological advantages, usage and applications,
relative advantages, etc.
- Analysis of strengths and weaknesses relative to the the value chain.
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- Component Analysis – main players, identifying the competition, competitive
arenas, etc.
- Customer analysis – customer characteristics, customer needs, customer
segmentation.
- Identification and assessment of types of the products – key
characteristics, response to a need, product segmentation.
- Market Analysis – defining the market, business models, barriers to market
entry, market suitability, possible niche marketing, mass market.
- Identifying trends and differentiation of market potential – central
tendencies, size of the market, market growth.
- Return on investment (ROI).
- Constructing a marketing plan.
- Developing a sales plan.
- Developing an operational plan.
- Detailing financial development.
- Business contacts and their contribution to the business.
- Existing and developing managment capabilities.
- Required Investments.
- Organizational structure and staffing.
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