|
Human nature tends to be ambivalent regarding change – on the one hand we “embrace” change, we see it as a challenge; on the other hand, change creates a fear, resistance and de-motivation |
|
In mapping the forces of change we list “fear blocks” opposite the “promise engines”. We categorize uncertainty, loss of control and personal losses as “fear blocks"; as opposed to benefits, personal profit and development possibilities as “promise engines”. Changes deriving from new needs whether due to external pressures for
change or from planned, deliberate internal desires (internal reasons). As external reasons one can appoint business opportunities, a business
threat or technological change. Internal reasons derive from a personal desire
for development, growth and transformation. It is sufficient to point out that 37% of organizations undergoing a process
of change, undertake change only when the CEO changes. |
|
|
|
The Manager's Role in Change Management
|
