Idea Lab – Innovation Management
TACK's model for managing organizational innovation places the progress in choosing an idea and implementing it on a timeline.
Throughout the process, each idea passes four decision gates: the first two gates address the question of feasibility and profitability (go/no go). The final two gates focus on suggestions for improvement and adjustments.
- The decisions at each gate are based on information gathering and analysis in four fields:
- Economic feasibility
- Technological feasibility
- Contribution to brand leadership
- Regulatory feasibility and fit with company policies