Marketing Strategy's icon

Mergers and Acquisitions

facebook logo
twitter logo
linkedin logo

Often companies opt to move on to the "next thing" through a merger.

Mergers and acquisitions can be complicated processes, requiring great investment, while at the same time offering an opportunity for growth.

Five stages for effective management of merges:

Stage 1 - Setting goals, creating steering committee and information room

  • Assessment of the overall strategy
  • Setting targets
  • Due Diligence

Stage 2 - Negotiation

  • Is the transaction worthwhile?
  • How will it be executed?
  • What are the areas that will guarantee success?
  • What regulatory approval is required?
  • Agreement on the actual negotiation stages

Stage 3 - Moving towards Integration

  • How will the companies be combined?
  • Change management planning
  • Operational integration planning
  • Communications planning

Stage 4 - Integration

  • Closing the deal
  • Completing the planning processes
  • Creating joint work teams
  • Focusing on financial and strategic goals
  • Reaching an agreement regarding the new organizational culture
  • Empowering of capabilities
  • Cultivating employee motivation and retaining key employees

Stage 5 - Evaluation & Control

  • Ongoing evaluation and improvement processesם
  • Implementing control and follow-up methods
Thinking big, starting small, moving fast.