A unique model for managing innovation and breakthroughs in products, services and business models.
The process takes place out of the organization's office in order to encourage breaking down barriers and sparking inspiration.
The process develops both breakthrough solutions and the economic and business logic supporting the solutions.
At TACK we call this Magic & Logic.
Large scale study of the relevant field and creative brainstorming
Interviews with key members of the organization, meetings with Israeli and international experts, comprehensive industry benchmark, literature review, etc.
Narrow down preliminary ideas with focus on leading solutions
According to set criteria including aspects of MAGIC (significant added value for consumers) and LOGIC (valid business model).
Select final list of solutions and begin business and marketing development
Economic feasibility study, preparation of business plan, comprehensive marketing brief and initial development of brand language and positioning.
Decision on implementation and formulation of action plan
Dialog with management about products/outcomes, go/no go for each solution and prioritizing development and launch dates.