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Market Research

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TACK offers multidisciplinary research capabilities including a variety of research and survey services, along with the ability to gather information that can be transformed into an action plan. We use a variety of unique international statistical models and reach heterogeneous audiences to provide effective measurement that supports operational strategic decisions.

TACK's research team has decades of experience leading surveys and quantitative research studies in the fields of consumer behavior, customer segmentation, brand reputation and more.

BRAND ENGINEERING

An advanced model, including a computer simulator, used to test brand equity in its category and to build an optimal brand communication strategy.

VALUE-METER

Identifying key expectations and values of consumers from companies/brands, as the basis for designing a value based strategy.

LOYALTY BUILDER

This model analyzes the level of satisfaction of the various components of service currently provided to customers and offers a recommendation of where best to focus efforts to improve overall satisfaction. The model incorporates a "sensitivity test" on the consumer and provides insights about the benefits of the value proposition that produces the greatest impact on overall satisfaction.

PSYCHOGRAPHIC CONSUMER SEGMENTATION

Quantitative research study that identifies and statistically validates new segments, using factor analysis based on similar characteristics of values, lifestyle, consumption habits and demographics.

NATURAL GROUPING

This model supports business development processes based on product innovation. The insights provided by the model serve the marketing department as the basis for a focused business development process.

PRICE & VALUE OPTIMIZER

Identifying the feature/benefit that maximizes a potential consumer's preference for a product/service, from a "package" that can be offered to the customer (tangible features/benefits, prices, trade terms, etc.) The model includes a unique computerized simulator for performing "sensitivity tests". The model is based on the Adaptive Conjoint Analysis methodology.

Is good research a science or an art?